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Title: Manajemen Pemasaran 1 Manajemen Pemasaran. Phillip Kotler. Kevin Lane Keller. Edisi ke-13 2 Bab IMendefinisikan Pemasaran untuk Abad ke-21 3 Pertanyaan yang akan dijawab (1-3). Mengapa pemasaran penting?.
Apa ruang lingkup pemasaran?. Apa saja konsep-konsep dasar dalam pemasaran? 4 Pertanyaan yang akan dijawab (4-5).
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